FDJ SS21Campaign
In Promo
FDJ is a Fashion label based in Montreal with the desire to release a Fashion Presentation showcasing their new collection to retailers, buyers and consumers internationally. With restrictions in place because of COVID 19, we decided to make this collection come to life on screen.
ClientFDJ, French Dressing JeansPartnerThe Image Is...ServicesContent Creation & Creative DirectionYear2020
We created a Promotional spot and a Teaser that featured pieces of the collection and also took lifestyle photos for e-comm presentation. The goal for the creative to was to capture the current state of affairs and portray “real life, right now, with clothing that is made for real women.” With that in mind, we filmed at an at-home location showcasing the slower, finer moments of life.
