As the key destination spot in the Toronto Beaches, attracting over 2 million viewers annually for a multitude of activities such as sporting events, music festivals, dinning, and swimming, the Boardwalk place was in need of a rebrand. They were seeking a logo redesign and brand strategy that was modern, attractive, and globally appealing, while still retaining its historical relevance as a Toronto landmark . They wanted old to meet new. Modern to meet timeless. And the world to meet Toronto. They wanted Coy and Coy delivered.
ClientBoardwalk PlaceServicesRebranding, Logo Design, Web Design, Graphic DesignYear2012 - 2018
Marrying modern with retro, Coy created a custom font that uses lines – drawing inspiration from the planks of wood that construct the boardwalk – to revitalize the brand and create a charismatic personality that encapsulates they’re many attributes. Also using actual images of the boardwalk and playing with angles and vanishing points, Coy created a treatment that connotes movement and direction that invites the world to come and experience the Boardwalk Place.
Boardwalk Place commissioned Coy to create an interactive, informative website that matched their new brand development, strategy, and voice. Not wanting the viewer to get lost in all the information, events and possibilities offered, we wanted to fuse organized layouts with clean fonts and graphic design elements in order to make the site a pleasurable experience both visual and literally. Our main goal was to give Boardwalk Place a presence on-line and internationally in order to tell the world that they are a premiere destination location offering many services, activities and pleasurable experiences.
Beyond its online presence, Coy also created many graphic designs and posters for live events, calls to action, and public engagements taking place at Boardwalk Place.
