Coy partnered up with Mosaic North America to create content for the launch of the new Mercedes Benz A-Class vehicle. The goal was to appeal to a millennial audience and produce content that showcased the vehicles technical advancements and allowed for a visual experience that took viewers on a journey through moments in life – from morning commutes to weekend getaways and everything in between.

ClientMosaicServicesContent Creation & DirectionYear2018

We rose to the challenge and produced multiple video loops, with motion graphics that adorned a 72ft x 13ft LED video wall and a 81ft x 14ft, circular kabuki curtain that had the content video-mapped onto it and also hid 2 A-Class vehicles awaiting the grand reveal.

Further to content production, Coy was also tapped to call the show to ensure that all cues and content for the live event was seamless and that the event was a success.